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July 10th, 2026
1 min. read
Northeast Wisconsin businesses are facing increasingly sophisticated cyber threats, with criminals exploiting the trust, helpfulness, and strong relationships that characterize the region's business community. In an article published by Insight on Business, the publication explores how the familiar concept of "Midwest Nice" can create opportunities for cybercriminals seeking to manipulate employees and gain access to sensitive business information.
Cybersecurity threats extend beyond technology vulnerabilities. Phishing emails, fraudulent requests, and social engineering tactics can take advantage of everyday workplace interactions, making employee awareness and established verification procedures important components of an organization's cybersecurity strategy.
For businesses, addressing these exposures requires a proactive approach to cyber risk management. Employee education, internal safeguards, incident response planning, and appropriate cyber liability insurance can all contribute to a more comprehensive strategy for managing potential financial and operational losses.
The article highlights why Northeast Wisconsin organizations should evaluate their cybersecurity practices and consider how human behavior factors into their overall risk management efforts.
McClone in the News Learn how cybercriminals are exploiting the culture of trust in Northeast Wisconsin and what businesses can do to strengthen their cybersecurity defenses.
Ashley Rothmann, Director of Marketing
Ashley Rothmann is the Director of Marketing at McClone, where she leads the agency’s brand, communications, public relations, and marketing strategy. With more than 14 years of experience, she is focused on making complex topics easier to understand and helping McClone communicate in a way that feels clear, useful, and human. Because Ashley did not grow up in the insurance industry, she brings an outside-in perspective to how McClone talks about insurance, risk, benefits, and the work behind them. She works across the organization to turn expertise into stronger stories, useful content, and a brand people can understand and trust. Ashley earned her Bachelor of Business Administration in Marketing from the University of Wisconsin–Oshkosh. Outside of work, she enjoys traveling, hiking, reading a good book, trying new things in the kitchen, spending time with her family, and just about any sport, whether she’s playing, watching, or keeping up with her kids.
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