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The McClone Method: Redefining Insurance Through Innovation

August 1st, 2025

1 min. read

By Ashley Rothmann, Director of Marketing

McClone Insurance President and CEO Dustin McClone was featured in Insight on Business in an article exploring how the third-generation, family-owned company is challenging the traditional insurance brokerage model through innovation, technology, and a client-first approach.

The feature highlights McClone's proprietary RiskMAP process, which prioritizes identifying and understanding business risks before developing solutions. By combining experienced advisors with advanced technology, including Ai³ Analytics and RiskCHECK360, McClone helps organizations make more informed decisions about insurance, employee benefits, and risk management.

The article also explores McClone's continued growth, its expanding service offerings, and the company culture that has shaped its success since 1949. Through initiatives like McClone M.A.D.E. (Make a Difference Every Day), the company continues to invest in its employees, clients, and communities while building on its legacy of long-term relationships.

Read the full Insight on Business feature to learn how Dustin McClone and his team are rethinking the insurance experience and positioning McClone for the future.

McClone in the News Discover how Dustin McClone and his team are challenging the traditional insurance model through RiskMAP, technology, and a commitment to putting clients first. Read the Full Article →

 

Ashley Rothmann, Director of Marketing

Ashley Rothmann is the Director of Marketing at McClone, where she leads the agency’s brand, communications, public relations, and marketing strategy. With more than 14 years of experience, she is focused on making complex topics easier to understand and helping McClone communicate in a way that feels clear, useful, and human. Because Ashley did not grow up in the insurance industry, she brings an outside-in perspective to how McClone talks about insurance, risk, benefits, and the work behind them. She works across the organization to turn expertise into stronger stories, useful content, and a brand people can understand and trust. Ashley earned her Bachelor of Business Administration in Marketing from the University of Wisconsin–Oshkosh. Outside of work, she enjoys traveling, hiking, reading a good book, trying new things in the kitchen, spending time with her family, and just about any sport, whether she’s playing, watching, or keeping up with her kids.